Words of empowerment: (pseudo-)scientific discourse in magazine advertisements

Effects of Design Elements in Magazine Advertisements

In this study, unlike previous studies where participants were instructed to pay attention to the advertisements, we set up a more naturalistic situation of reading magazine. Five major design elements (body text, head text, brand logo, product image, and human model image) were investigated and our results showed pictorial elements captured more looking time and fixations than textual elements...

Content Analysis of Trends in Print Magazine Tobacco Advertisements.

OBJECTIVES To provide a descriptive and comparative content analysis of tobacco print magazine ads, with a focus on rhetorical and persuasive themes. METHODS Print tobacco ads for cigarettes, cigars, e-cigarettes, moist snuff, and snus (N = 171) were content analyzed for the physical composition/ad format (e.g., size of ad, image, setting, branding, warning label) and the content of the ad (e...

Running Head : The Construction of Gender in Contemporary Magazine Advertisements

The advertising industry has historically legitimatized differences between the sexes by portraying gender norms in both idealized and stereotypical ways. With the media providing insight into acceptable social norms, and with greater visibility of diverse forms of gender expression emerging today, the study sought to explore whether the mass media is welcoming of contemporary understandings of...

Portrayal of females in magazine advertisements in Hong Kong

The Construction of Beauty in Malay Magazine Advertisements

The images in advertisements have the power to shape one’s perception, specifically the way one looks at the world. While the images of women portrayed in most advertisements in the American and European context are often seen as a creation of artificiality that establishes an impossible standard of physical perfection for most women, the question of whether such a state of affairs exists in th...